Sales & Marketing


Enhancing sales & marketing organizations to improve performance and topline revenue.


Beaird Group’s Sales and Marketing consultants help clients to better engage with customers from sales to marketing to customer service.   Sometimes, as our clients think about adding energy to their sales efforts, they ask us to help them address gaps in sales strategy, sales process effectiveness, and sales team development.  Or, we might be engaged with their marketing or pricing teams, using a data-driven approach to provide support  and the resources to developer strategies and launch initiatives.  We also address sales and marketing operational effectiveness by helping our clients to design and deliver compensation programs, marketing programs, and reporting.  Our Sales and Marketing practice includes:



  • Strategic Sales Consulting
  • Sales Process Optimization
  • Market Segmentation and Analysis
  • Pricing Strategy and Profit Optimization
  • Social, Mobile and Digital Strategy


Training and Coaching


  • Professional Sales Training
  • Strategic Account Management
  • Territory Management
  • Sales Playbooks and Certification
  • Social Selling


  • Formal
  • On-Demand


Operational Support

  • Sales Incentive Plan Development and Design
  • Marketing Program Creation and Execution
  • Proposal Support
  • Measuring and Documenting Customer Satisfaction
  • Dashboards and KPIs