Enhancing sales & marketing organizations to improve performance and topline revenue.
Beaird Group and Critical Path Strategies’ Sales and Marketing consultants help clients to better engage with customers from sales to marketing to customer service. Sometimes, as our clients think about adding energy to their sales efforts, they ask us to help them address gaps in sales strategy, sales process effectiveness, and sales team development. Or, we might be engaged with their marketing or pricing teams, using a data-driven approach to provide support and the resources to developer strategies and launch initiatives. We also address sales and marketing operational effectiveness by helping our clients to design and deliver compensation programs, marketing programs, and reporting. Our Sales and Marketing practice includes:
Strategy
- Strategic Sales Consulting
- Sales Process Optimization
- Market Segmentation and Analysis
- Pricing Strategy and Profit Optimization
- Social, Mobile and Digital Strategy
Training and Coaching
Training:
- Professional Sales Training
- Strategic Account Management
- Territory Management
- Sales Playbooks and Certification
- Social Selling
Coaching:
- Formal
- On-Demand
Operational Support
- Sales Incentive Plan Development and Design
- Marketing Program Creation and Execution
- Proposal Support
- Measuring and Documenting Customer Satisfaction
- Dashboards and KPIs
Case Studies
Find out more about how Beaird Group has helped clients in Sales and Marketing:
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Managing RFPs eliminates need for an engineering firm to hire a full-time marketing person.
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Development of sales scorecard results in significantly improved revenue and cash flow.
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Marketing campaign generates revenue opportunities for national sales team.